Top five best-selling ready-to-drink brands
As consumers seek convenience, the ready-to-drink sector is poised to meet this demand with new offerings entering the market at a rapid pace. We look at the brands dominating the category.
The mixed drinks category – including pre-mixed cocktails, long drinks, and flavoured alcoholic beverages – grew 5% globally in 2018, according to IWSR Drinks Market Analysis. By 2023, it is anticipated that more than 597m cases of mixed drinks will be consumed across the world.
The growth is backed by continued strong gains in ready-to-drink (RTD) cans in the US and Japan, the category’s two largest markets. In the US, the popularity of alcohol seltzers has boosted growth in the RTD market.
Meanwhile, Nielsen reports that spirits-based RTD cocktails experienced a 40.7% growth in sales in 2018, with citrus flavours in particular seeing 10.7% growth year-on-year. When it comes to generations, Nielsen said that young adults are moving towards RTD cocktails at social gathering and outdoor activities.
Looking across our small million-case RTD list, Brown-Forman-owned New Mix reached 6.9m nine-litre cases in 2018, making it the biggest-selling RTD. Meanwhile, products including Jack Daniel’s Country Cocktail and Cachaça 51 Ice posted strong double-digit growth, climbing to 1.2m and 1.4m nine-litre cases respectively.
Following our recently published Brand Champions 2019 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling ready-to-drink brands on the market today.
Click through the following pages to discover the top five best-selling ready-to-drink brands, listed in order of their nine-litre case sales.
Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.