The top 10 best-selling Indian whisky brands

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Indian whisky is enjoying vigorous growth as the category taps into the trend for premiumisation and recovers from years of uncertainty. SB looks at how the big players are performing.

The Indian whisky category experienced a solid year in 2018, with the majority of brands reporting double­-digit growth. The environment is now normalising following the impact of demonetisation, state­-specific prohibition measures, and the so­-called ‘highway ban’ on liquor sales.

Among our top 10 list, there was little change at the top with the biggest brands retaining their coveted positions. Only two of the 10 Indian whiskies in our leaderboard witnessed a drop in sales – an indication that the category is heading in a healthy direction.

Click through the following pages to discover the largest Indian whisky brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 20189


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