The 10 most valuable beer brands in the world 2019
Asian beer brands are some of the fastest growing in the world right now, and could even threaten the market dominance of western brewing giants like AB InBev, according to a new report.
Each year, accountancy firm Brand Finance compares the revenues the world’s largest drinks companies make from their brands to determine which have the most influence and exposure around the world.
In the ranking, value is understood as the “net economic benefit that a brand owner would achieve by licensing the brand in the open market.” This is calculated by both estimating a proportion of parent company’s annual revenues attributable to a brand, and also forecasting revenues by taking into consideration historic revenues, equity analyst forecasts, and economic growth rates.
David Haigh, Brand Finance’s CEO, said this year it is the “Asian, particularly Chinese, beer brands that are seeing the highest brand value growth.”
He said this is because demand for beer “at an all time high in China and predictions of inflated growth over the coming years as a result of greater disposable income from the emerging middle class, this trend looks set to continue.”
“If these brands begin to expand beyond China and into new markets, we could potentially see some very stiff competition to established Western beer brands.”
Keep scrolling to see how the global beer market has changed in the past year.