Spain launches #tasterueda for UK retailers
Spain’s best-selling white wine – Verdejo from Rueda – has launched a new sales promotion for independent retailers in the UK called #tasterueda.
Starting this autumn, the campaign by the DO Rueda has been created to promote the region’s flagship grape, Verdejo, in the specialist retail sector across the UK.
Designed to help these businesses increase sales of whites from Rueda, the initiative will see each participating store receive an exclusive promotional point-of-sale pack including: a branded apron, corkscrews, an ice bucket, neck tags, maps, posters and an information guide.
To encourage independent wine specialists to take up the promotion, the store that puts on the best show will be taken to Rueda to learn more about the region.
Commenting on the promotion, Mario Muñoz, head of export, promotion and marketing at the DO Rueda, said, “We believe that by helping retailers to educate about Rueda and encourage customers to try the wines in store we can help to sustain growth and build a viable position for Rueda wines on UK shelves.”