Rok Drinks rebrands to align with sister company
Real Irish Whiskey producer Rok Drinks has rebranded as Rokit Drinks to align itself with sponsorship activities undertaken by sister company Rokit Phones.
The drinks producer, which also owns the Bogart’s gin and vodka brand as well as the ABK Brewery and various soft drink marques, will be rebranded with immediate effect.
Jonathan Kendrick, Rokit chairman, said: “It makes complete sense to align all our Rokit companies under the same brand name as each will benefit symbiotically from the support they can give to each other across the entire range of our brand-building and marketing activities.”
Rokit Phones is the multi-year title sponsor of the Rokit Williams Racing Formula One team as well as Nic Hamilton’s British Touring Car Championship team.
In addition, Rokit is the official jersey partner of NBA team the Houston Rockets and is the title sponsor of the Rokit World Senior Snooker Tour.
The brand also recently announced multi-year brand ambassador agreements with a host of leading tennis players, including Jo Konta, Gael Monfils and three-time grand slam champion Stan Wawrinka.