McGuigan Wines invests £2m in UK advertising campaign
McGuigan Wines has initiated its largest UK advertising campaign to date in a sponsorship deal that covers Timeless Entertainment programming on UKTV’s Drama channel.
Claiming to be the largest global wine brand in the UK, McGuigan’s sponsorship builds upon last year’s out-of-home ‘Bring a McGuigan’ campaign which included coverage across key locations throughout the UK and Republic of Ireland.
Anticipated to reach a total of 20 million people across the country and with a media value worth over £2 million, the sponsorship contracted by C4 Sales and Goodstuff will commence on 1 July and run for 12 months.
Produced by UKTV’s award-winning in-house creative shop, UKTV Creative, the series of six idents featuring an eclectic selection of guests arriving for a dinner party will aim to deliver the brand message ‘Bring a McGuigan’.
Chief Operating Officer, Julian Dyer said: “This marketing investment is our biggest yet, making people more aware of the moments and occasions when consumers can enjoy McGuigan’s award-winning wines. We’re particularly excited about this sponsorship as we continue to show our dedication to the UK market, building on our investment over the past few years.
“The main objective for us is to continue driving awareness of the McGuigan brand, consistently with an ‘always on’ approach. Leading with our most iconic range, McGuigan Black Label, we aim to excite and delight new and existing customers with a fully integrated marketing execution, including a suite of national and retailer specific instore activations and content driven social media strategy.”