You can now drink tea that tastes like Victoria Bitter beer
Australian beer brand Victoria Bitter is taking a novel approach to the low and no alcohol drinks trend by selling beer-flavoured teabags.
The tea, which retails at AU$10 (£5.67) for a box of 24 pyramid teabags, is a blend of ceylon black tea leaves and VB Super Pride Hops.
Victoria Bitter, produced by Carlton & United Breweries, advertises the novelty product as vegan, gluten-free and non-alcoholic, hitting three drinks trends in one go, and claims the resulting brew tastes exactly like the beer.
The teabags have been listed on the beer brand’s website ahead of The Ashes series next month.
Victoria Bitter is trying to encourage consumers to “boycott English breakfast tea” for this Aussie alternative.
“We know Aussies love nothing more than watching the cricket with a VB in hand,’ brand director Chris Maxwell said.
“So when the boys are in England, they’ll be watching into the wee hours of the morning and need a cuppa.”
Carlton & United is currently owned by AB InBev, although it agreed to sell its Australian subsidiary to Japanese drinks giant Asahi on 19 July.
The deal is subject to closing conditions and regulatory approval, and if given the go ahead, is expected to be completed by the first quarter of 2020.