Whisky Exchange to sell Ardbeg worth £7,500 for £99

Retailer The Whisky Exchange intends to sell a rare bottle of Ardbeg single malt, worth £7,500 (US$9,200), for its original retail price of £99 (US$122) via an online ballot.

The Ardbeg Manager’s Choice Scotch whisky was filled into a Sherry cask in 1976 and released as a distillery-exclusive in 1999 – the same year that The Whisky Exchange started trading online.

Consumers can enter an online ballot to purchase the single cask bottling between 16-22 September via The Whisky Exchange website: thewhiskyexchange.com/20thanniversary/ballot.

The sale is part of The Whisky Exchange’s 20th anniversary celebrations this year.

Sukhinder Singh, co-founder and owner of The Whisky Exchange, said: “Over the 20 years we’ve been in business, we have seen demand for old and rare whisky continue to grow year on year and we don’t anticipate this changing.

“The market for collecting and investing in whisky is ever-increasing, taking prices up, and for the extra special bottles like this one, it’s just the beginning.

“This ballot is our way of thanking everyone who’s supported us over the past 20 years, by giving them the chance to own and enjoy something they may have missed out on the first time.”

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