Top spirits marketing moves in September 2019

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Last month’s top marketing moves featured the ‘world’s first’ bass drum made from a Scotch cask, a Reyka vodka bar on a glacier and Bacardi’s latest video for the Sound of Rum campaign.

Music was a prominent theme with Bacardi rum using the sounds of ingredients and tools from behind the bar for its latest Sound of Rum video, while Diageo’s Lagavulin single malt brand built the “world’s first” bass drum made from an entire Scotch whisky cask.

Meanwhile, Fentimans’ latest initiative celebrated flavour and Diageo partnered with Formula One on an anti-drink-driving campaign.

Spanish liqueur brand Licor 43 also targeted the “millennial foodie sector” with a €6 million (US$6.5m) marketing push.

Over the following pages, we name our pick of the top marketing initiatives launched in September 2019.

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