Top marketing campaigns and news: October-November
Bollinger marks 40-year James Bond partnership with £4,500 magnum
Champagne Bollinger has marked 40th year in partnership with James Bond by launching two wines: a £4,500 Moonraker magnum and Eric Berthes-designed gift box and a No Time To Die-inspired bottle.
The first bottle of Bollinger appeared alongside 007 in 1979 with the release of Moonraker. Since then, the association has gone on to inspire numerous limited edition products, with the Bollinger cooperage also home to a collection of vintage Bond posters.
To mark the 2019 milestone, the Champagne house has released two wines, one inspired by the 1979 film and the other by the latest in the Bond franchise – No Time To Die – which will be released next year.