Top drinks industry marketing campaigns and news: September-October

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Italian fizz boss works the crowd at the Emmy Awards

Matteo Lunelli, the gregarious president of Italian sparkling wine producer Ferrari Trento, was seen working the crowd at the 71st annual Emmy Awards in Los Angeles last month.

Lunelli, whose family has run Ferrari since 1952, posed for photos with Last Week Tonight presenter John Oliver, Euphoria actress Zendaya Coleman, and Henry Winkler – better known as Arthur ‘The Fonz’ Fonzarelli, the breakout character of the 1970s American sitcom Happy Days – as the wine label supplied fizz throughout the evening. Ferrari recently renewed its sparkling wine partnership with the Emmy Awards for a fifth consecutive year.

Guests at the Governors Ball were offered the Giulio Ferrari Riserva del Fondatore 2007, and could make use of a Ferrari ‘Vcanter’ pouring device for large format bottles, while the brand also put together bespoke labels dedicated to the stars who were nominated.

The brand also created a dedicated Ferrari Villa experience in Beverly Hills to host guests from the wine and entertainment worlds. Diageo-owned vodka Ketel One also renewed its partnership with the Emmy Awards, providing the base for a cocktail menu devised by mixologist and entrepreneur Charles Joly.

The still wines were supplied by Napa Valley’s Sterling Vineyards. The wines included Sterling’s 2017 Napa Valley Chardonnay, 2017 Napa Valley Sauvignon Blanc and the 2016 Napa Valley Cabernet Sauvignon.


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