Top 10 spirits marketing moves in July 2019

Page 1 of 11

Some of the biggest marketing initiatives from July included the launch of the Fentimans Spritz Garden, Glengoyne’s partnership with The Open and Böe Gin’s new film starring singer Paloma Faith.

The latest campaign from Johnnie Walker sprung into action last month, designed to champion the brand’s signature Highball serve.

Meanwhile, a £1 million (US$1.25m) campaign from Funkin was launched to support the brand’s Nitro Canned Cocktails range.

July also saw Courvoisier launch a new storytelling series and William Grant & Sons-owned Hendrick’s unveiled a cucumber- and rose-scented poster campaign in London.
Over the following pages, we name our pick of the top marketing initiatives launched in July 2019.

Page

Business, Entrepreneur, Estate, Family, Next Generation, Startup, Succession, Wealth