Global spirits volumes inched up 1.1% in 2018, according to Euromonitor, with categories such as Indian whisky, rum and soju dominating the leader board. But which are the world’s biggest brands?
The world’s top 10 best-selling spirits brands
One category with a strong presence on our list is Indian whisky, with four of the 10 best-sellers hailing from the subcontinent. Meanwhile, brandy, rum, Scotch and vodka also make an appearance on our list.
Following our recently published Brand Champions 2019 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling spirits brands on the market today.
Read on over the following pages to discover the 10 best-selling spirits brands in the world according to their nine-litre case sales per calendar year.
Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.