The top 10 best-selling world whisk(e)y brands

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Scotland may boast some of the oldest and India some of the biggest-­selling whiskies, but here we count down the best-selling brands from the world’s other whisk(e)y-making regions.

As Irish whiskey maintains its rising popularity, Japanese whisky and American whiskey strain to keep up with demand. Regardless, the world whisk(e)y category is in a healthy place.

According to this year’s Brand Champions supplement, there was strong growth across the world whisk(e)y category – with nine out of the top 10 brands in our list posting solid growth in 2018.

With new entries in the top 10 looking to disrupt the field, we worked through the results of our Brand Champions 2019 data to uncover the 10 best-selling world whisk(e)y brands.

Click through to the following pages to discover the largest world whisk(e)y brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.



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