The top 10 best-selling Scotch whisky brands

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It’s been an exciting year for Scotch whisky with global exports growing in volume and value terms last year. We present the brands at the top of their game.

Figures released by Her Majesty’s Revenue and Customs, and quoted by the Scotch Whisky Association, revealed the total export value of Scotch whisky increased by 7.8% to reach a record £4.07bn (US$5.25bn) in 2018. In volume terms, 1.28bn 700ml bottles were shipped out of Scotland last year – a 3.6% increase compared with the year before.

Single malt exports experienced double-­digit growth of 11.3%, reaching £1.3bn, while blended Scotch whisky exports hit £3.04bn last year.

But across the category, which brands are selling the greatest volumes? We’ve worked through our recently published Brand Champions 2019 data to divulge the top 10 best-selling Scotch whisky brands in the world.

Looking across our top 10, only two brands were in decline, with double-digit growth for Diageo’s Black & White blend.

Click through to the following pages to discover the largest Scotch brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.


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