Seedlip launches bottled ‘Nogroni’

Seedlip Drinks has launched a bottled version of its non-alcoholic Negroni – the ‘Nogroni’ – in what is the cocktail’s 100th anniversary year.

First debuted at The World’s Best Bar Awards in 2017 where it proved popular and appeared on several bar lists around the world as a result.

The original Negroni was created 100 years ago when, reputedly, Count Camillo Negroni asked his barman to swap the soda in his Americano for gin.

The Seedlip Nogroni, meanwhile, is a blend of Seedlip Spice 94, Aecorn Bitters and Aecorn Aromatic.

Launched in the UK this week exclusively through department store Selfridges in a 20cl format (which serves two) for £10, the Nogroni will go on general release at a later date.

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