Seedlip launches bottled Nogroni cocktail

Non-alcoholic distilled ‘spirit’ brand Seedlip has tapped into the ready-to-drink market with a bottled cocktail, called Nogroni.

A non-alcoholic interpretation of the classic Negroni cocktail, the Nogroni is made with Seedlip Spice 94, Aecorn Aromatic and Aecorn Bitter.

It is said to be “complex, bitter and citrusy”, with hints of chinotto orange, grapefruit, allspice and gentian.

The bottled cocktail is available to purchase via the Seedlip website priced at £10 (US$12) per 200ml bottle, which provides two servings.

To celebrate the launch, Seedlip is also hosting “the world’s first” Nogroni bar at London Cocktail Week, which runs until 13 October.

In other news, the brand has also partnered with Selfridges to create a limited edition bottle inspired by the retailer’s iconic yellow bags.

The bottle of Seedlip Grove 42 with a yellow label will be exclusive to Selfridges and available to purchase from 10 October.

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