Rhum JM releases high-abv white agricole expression
Martinique-made Rhum JM has expanded its portfolio with the launch of a high-abv white agricole expression in the US.
Rhum JM Blanc 55% will be imported by Spirabam and aims to “satiate a demand led by a popular surge in premium craft and high-proof spirits”.
Bottled at 55% abv, Rhum JM Blanc 55% was produced at the foot of the Mount Pelée volcano in Martinique.
It is said to have “typical” tropical fruit notes, a “heavy” minerality and a “touch” of salinity.
The new release has been priced at US$36.99 per litre bottle. It is available to purchase online via spirabam.com or rhumjmusa.com.
Kiowa Bryan, marketing director of Spirabam, said: “This is a long-awaited moment for the US rum market. Not only is Rhum JM a gorgeous and beloved rhum amongst the bartending community, but this release fills a void in the overproof Martinique rhum agricole category that has since been embraced.”