Paloma Faith stars in Boë Gin campaign
Singer Paloma Faith stars as the face of a new campaign for Boë Gin, which forms part of the Scottish brand’s £400,000 (US$498,000) summer marketing push.
Faith stars in a 30-second advert that will be featured across Boë Gin’s social media channels. In the advert, Faith delivers an “uplifting” speech to camera in which she discusses standing out from the crowd.
Andrew Richardson, a director of Boë Gin, said: “Paloma is the perfect fit for the brand, sophisticated and yet stand out, and we are really excited to have her be a part of our biggest campaign to date. Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience.”
The brand has also developed a signature serve for Faith, called Paloma’s Boë. Made with Boë Passion gin, Tequila, lime juice, agave, chilli and cranberries, the cocktail will be available to order on request from bars stocking Boë Passion across the UK.
Faith said: “I’m really excited to be an ambassador for Boë Gin – and to have my own delicious signature cocktail. With their colourful, flavourful range of gins, Boë is the perfect choice for those who are happy to stand out from the crowd and like to live life with a splash of vibrant colour.”
Earlier this year, the Scottish brand reported sales revenue of £8.5 million (US$10.7m) in the 12 months to February 2019, up from £1.1m (US$1.4m) the previous year.
Boë Gin’s new advert is available to watch below.