Nomie debuts gin and vodka in travel retail

Stockholm-based drinks producer Nordic Beverage Company has made its first appearance in travel retail with the launch of Nomie.

Inspired by Nomie, a woman co-founders Mathias Landin and Alexandra Rankloo met while travelling through Namibia, the range features two flavoured gins and a flavoured vodka.

Nomie Chocolate and Orange Vodka, Nomie Rosehip and Mint Leaves Gin and Nomie Orange and Ginger Gin are made with organic alcohol and natural flavourings. They are produced and bottled in Sweden.

The new spirits, which were debuted in Cannes during the TFWA World Exhibition and Conference, taking place this week. They are all available in 500ml and one-litre bottles.

Nomie gins will initially launch in travel retail and the Swedish domestic market, while the brand’s flavoured vodka expression will be exclusive to travel retail.

Each product in the Nomie range has been bottled at 37.5% ABV and carries an RRP of €29 (US$32) per one-litre bottle.

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