New brand Sipling launches alcohol free cocktails
Sipling, the latest adult soft drinks brand to enter the no and low game, has launched a range of six ready to drink ‘premium’ non-alcoholic cocktails.
Comprising a Bellini, Gin & Tonic, Moscow Mule, Mojito, Old Cuban and Spiced Rum & Cola, the alcohol free cocktail range is made with a blend of natural ingredients and extracts that aim to “recreate the sophisticated flavours of some of the world’s most popular cocktails”.
Soon to be rolled out at independent merchants and the on-trade, the six-strong Sipling range comes housed in single-serve 250ml glass bottles with copper caps.
The Sipling Beverage Company was founded by entrepreneur Avnish Babla, who developed the range while his wife Diana was pregnant in a bid to live a healthier lifestyle.
“The alcohol free drinks sector is an innovative and exciting space, growing rapidly year-on-year, and I am delighted to bring a new premium ready to drink cocktail offering to this segment,” Babla said.
“I’ve always loved entertaining friends and family, and to experiment with new, unique cocktail ideas, but after choosing to moderate my own alcohol intake when my wife became pregnant, like many people, I felt removed from the sense of occasion and sophisticated taste complexities of alcoholic drinks.
“Carefully crafted cocktails should be sipped slowly to savour and enjoy the intricate flavours. Sipling cocktails are an alcohol free reinvention of this principle, crafted with all of the exuberance and ambition of cocktails, so drinkers, moderators and abstainers can all enjoy the party,” he added.