Monkey Shoulder names first ambassador for Scotland
William Grant & Sons has recruited bartender Jody Buchan as the first Monkey Shoulder brand ambassador for Scotland and the north.
Buchan, who co-owns bar Kin in Edinburgh, will work alongside UK Monkey Shoulder brand ambassador John Wayte to spread the Scotch whisky’s ‘made for mixing’ ethos among the on-trade, retailers, press and consumers.
Ieuan Morgan, Monkey Shoulder UK brand manager, said: “Team Monkey is pleased to welcome another talented brand ambassador to the fold.
“Jody’s experience and passion is just what we were looking for when searching for an ambassador to shake up the north.”
Buchan was recently named Scotland’s Mixologist of the Year and Scotland’s Spirits Enthusiast of the Year.
He said: “I’m honoured and excited to join the Monkey Shoulder crew and take on the ‘monkey of the north’ role, bringing my love of sharing the rich history of spirits and drinks with all. First on the list, I’m heading to Edinburgh Fringe with the epic mixer truck – see you there.”