Jägermeister reveals Halloween activations

Herbal liqueur brand Jägermeister is preparing to host a series of events and activations across the UK in the run up to the spookiest day of the year, Halloween.

As part of its Halloween campaign, Mast-Jaegermeister UK will distribute more than 1,500 themed kits and will resurrect its hooded halloween character, called Schädelmann.

The Jägermeister Halloween kits include bunting, bottle labels, display cards, vinyl cutouts, chalkboard stickers and Trick or Treat scratch cards that can be given out with every Jägermeister sold.

The brand’s Trick or Treat cards reveal tricks or treats that consumers are encouraged to perform, such as doing the Thriller dance or getting to skip buying a round of drinks.

Jonathan Dennys, consumer marketing and insights controller at Mast-Jaegermeister UK, said: “This is the sixth consecutive year that Jägermeister has been the ‘spirit of Halloween’. This year’s campaign has been created to help our on-trade customers host a great night, engage with their customers and most importantly drive sales.

“Halloween falls on a Thursday this year, which means that celebrations will not only be taking place on the night, but the weekend before and after the 31st of October. Our customers can expect us to provide themed POS, giveaways and materials for the bar staff that will help drive footfall and keep customers entertained, whilst enjoying a great night out.”

Throughout the week leading up to Halloween, Mast-Jaegermeister UK will host events in Walkabout venues across the country. Consumers can also book a haunted canal experience near Kings Cross, London, which is run in conjunction with underground bar Ladies and Gents.

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