Gruppo Montenegro and Monarq ink distribution deal

Italian spirits producer Gruppo Montenegro has entered into a distribution partnership with Monarq Group in Latin America and the Caribbean.

Terms of the agreement, which is effective from this month, have not been disclosed.

The deal will see Monarq Group distribute Gruppo Montenegro’s portfolio, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy, in Latin America and Caribbean domestic and travel retail, as well as US duty free.

Robert de Monchy, founder and CEO of Monarq Group, said: “As a brand-building company that prides itself on identifying consumer needs and market opportunities, we are thrilled to partner with Gruppo Montenegro to grow their iconic portfolio of Italian spirits in Latin America, the Caribbean and USA duty free.”

Robert Cullins, regional director – Americas, Gruppo Montenegro, added: “We appreciate Monarq’s commitment to compete in the luxury spirits business.

“As two companies that are committed to long-term, sustainable growth, we are excited to partner and look forward to unleashing the full potential of our portfolio in Latin America.”

American wine producer E&J Gallo became the US distributor for Gruppo Montenegro earlier this year.

In August 2019, Jack Daniel’s owner Brown-Forman entered into a distribution partnership with Monarq Group for 16 Caribbean markets.

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