ELLC signs nationwide deal with Majestic Wine
East London Liquor Company’s (ELLC) products will be available nationwide across the UK for the first time after the distillery signed a deal with Majestic Wine.
From 28 October, ELLC’s portfolio, including its London Dry Gin, Premium Batch No.2 Gin, British Wheat Vodka and Demerara Rum, will launch in more than 180 Majestic stores as well as online through majestic.co.uk.
“Working with Majestic makes great sense for us at East London Liquor Company,” said Andy Ahmad-Walsh, national off-trade manager at ELLC.
“Their team of passionate and knowledgeable staff will really help us tell our story to their customers, and with a nationwide footprint, it will definitely enable us to get our liquids into the glasses of a new set of drinkers.”
To mark the launch, tastings of ELLC’s portfolio will take place at various Majestic sites in the run up to Christmas.
Following the launch of its inaugural rye whisky in 2019, last month, ELLC unveiled a new single malt and blended whisky, as well as a new rye.