Diageo launches final Game of Thrones single malt whisky
Diageo has released the last whisky in its series of spirits inspired by HBO series Game of Thrones.
Hoping to cash in on its lucrative partnership with HBO once more, Diageo is rolling out a limited number of Mortlach Single Malt Scotch Whisky Aged 15 Years, called Six Kingdoms, in select retailers and Amazon in time for Christmas.
The whisky, which was produced as part of Diageo’s ongoing partnership with HBO, pays tribute to the fate of the fictional nation of Westeros, whose long-held Seven Kingdoms ultimately became six at the end of the show’s climactic battle for the Iron Throne.
It is the ninth, and final, whisky Diageo has made to tie into the hit TV series. The drinks giant launched a Game of Thrones Single Malt Scotch Whisky Collection at the start of 2019, featuring eight Scotch whiskies; seven paired with one of the Houses of Westeros, and one with the “Night’s Watch”.
The Game of Thrones whiskies helped the company to boost its net sales this year to £12.9 billion.
Diageo’s reported net sales grew 5.8% to £12.9 billion in the year to 30 June 2019, up from 5% last year.
CFO Katherine Mikells said the growth came as a result of “continued premiumisation, improved capabilities in net revenue management and successful premium innovation performance.”
“This included the launch of “White Walker by Johnnie Walker” and sustained growth in premium innovations launched in prior years including Ketel One Botanical, Crown Royal Regal Apple and Tanqueray Flor de Sevilla.”
Kavita Agarwal, Diageo’s global brand director, malts, said there was an “overwhelmingly positive response to the launch of the Game of Thrones Limited Edition Single Malt Scotch Whisky Collection and as Game of Thrones fans continue to explore both the world of whisky and the world of Westeros, we are proud to introduce the final addition to the collection.”
“Mortlach is one of our most sought-after super premium single malts, and seemed fitting as the perfect finale to complete the collection.”
The Six Kingdoms whisky has an RRP of £120 for 700ml.