Constellation names Monteiro chief growth and strategy officer

US drinks group Constellation Brands has promoted Mallika Monteiro to the role of executive vice president and chief growth and strategy officer.

As part of her new position, Monteiro will now be responsible for consumer and category insights, innovation and new product development across beer, wine and spirits, as well as the firm’s strategy development and business transformation functions.

She will also become a member of Constellation’s executive management committee.

“To ensure we continue to stay out in front of consumer trends and fulfill our mission of building brands people love, we must create a culture where the consumer is at the forefront of every decision we make,” said Bill Newlands, president and CEO.

“Mallika has been a driving force behind our efforts to capture and translate consumer insights into innovation that helps accelerate growth and share gains across the beverage alcohol category.

“This facet of our business will become increasingly more important as innovation continues to play a larger role in our overall growth strategy.”

Monteiro joined Constellation Brands in 2016 as vice president, beer innovation. Monteiro has held the position of senior vice president and chief growth officer since October 2018, where she led the development and launch of a number of new products including Svedka Rosé.

Monteiro also held the position of chief of staff for Constellation’s executive management committee. She was a “driving force” behind the firm’s Focus on Female Founders programme, which has pledge to invest US$100 million in female-founded or female-owned start-ups in the alcohol sector by 2028.

“I’m both excited and honoured for this opportunity,” said Monteiro. “One thing I’ve always admired about Constellation is the company’s restless desire to continually push the envelope and reach for more.

“Constellation has a rich history of success and our team remains squarely focused on delivering what’s next for consumers.

“Over time, this ultimately creates tremendous growth opportunities for our company and our talented employees.

“I look forward to working with the rest of our team to realise our goals and drive Constellation’s next wave of growth.”

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