Captain Picard’s Star Trek wine launches in the US

The production team behind the upcoming  Star Trek: Picard series has teamed up with Bordeaux winery Château Picard to launch a limited-edition wine purporting to be from the family vineyards of the USS Enterprise’s former Captain, Jean-Luc Picard.

The 2016 Chateau Picard Bordeaux, which is available from US wine lifestyle company Wines That Rock, features the same labels as those from the Picard family vineyards in the upcoming film and will be available as a limited-edition collector’s item, it was announced by

The series first full trailer, which was released at Comic Con San Diego last week, opens in the Picard family vineyards.

The new wine comes from the ‘real’ Château Picard, which is located St-Estèphe and owned by Château Palmer’s co-owners, Bordeaux négociant house Mähler-Besse, which worked with the Star Trek team to craft a blend of 85% Cabernet Sauvignon and 15% Merlot, which has spend 14 months in oak. It is a ‘subtly smoky and spicy with a bright, fresh, clean-tasting style’, the company said.

“We knew there actually was a Chateau Picard wine being made for several generations in Bordeaux France, long before there was a Jean-Luc Picard,” Howard Jackowitz, co-founder of Wines That Rock told, adding that the Bordeaux winery made a highly regarded and much-sought after Cru Bourgeois.

“Obviously, there was no mention of Star Trek’s Jean-Luc on the bottles, as it was the legacy family’s winery from Bordeaux. No connection other than the name. So, working together with the Star Trek production team and Chateau Picard winemakers in France, we crafted this limited-edition wine with Jean-Luc’s family label and the wine from this 5th generation vineyard.”

“It’s been a fun process!”

A still from the full trailer from the new series showing wines made at the Picard family vineyard

In the Star Trek: Next Generation TV series and film series, Jean-Luc Picard (who is portrayed by British actor Patrick Stewart) comes from a family of French winemakers from La Barre, in Bourgogne-France Comté, where they produce a futuristic Burgundy under two labels: Château Picard and Château La Barre.

Wines that Rock is offering a numbered limited-edition two-bottle special collectors pack which includes the Chateau Picard and a 2017 Special Reserve United Federation of Planets Old Vine Zinfandel from Sonoma County (priced: $120).  The wine is a blend of 87% Zinfandel, 12% Petit Sirah and 1% Syrah from Dry Creek and Russian River, and comes in a livery 

1701 two-bottle combo packs that include a numbered, limited edition of the United Federation of Planets Special Reserve, and the first 1701 collectors will also have priority notices on all future releases. Additionally, the wines will be featured this week at Star Trek Las Vegas, which runs July 31 to August 4 at the Rio Hotel & Suites.

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