Campari Group completes rum acquisition

The Campari Group has confirmed the full acquisition of French rhum agricole brands Trois Rivières and La Mauny for €60 million.

The news of Campari’s move on the brands was first reported this July and the negotiations have now been successfully completed.

The deal is expected to close in the fourth quarter of the year and will add two major rum brands to Campari’s portfolio.

Campari said in a statement: “With this acquisition Campari Group will add prestigious agricole rum brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture.

“Moreover, Campari Group will add significant critical mass in France, poised to become one of the Group’s strategic markets.”

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