Busch is giving away free beer for life in US national forest scavenger hunt
Beer brand Busch is launching a competition on social media this week where consumers can win free beer for life if they can find a pop-up store in the middle of a national forest in the US this weekend.
The Busch Pop Up Schop will be open for one day on 20 July, from 10am to 5pm in its local time zone.
Hikers who successfully tracks down the Schop will be invited to submit an entry form for the competition, and be entered into a raffle for a chance to win prizes, one of which is a lifetime supply of beer.
Busch, which is owned by AB InBev, has also pledged to plant 100 trees in a national forest for every person who makes it to the pop-up shop.
Busch will slowly release clues to the shop’s location via its Twitter account, with the final location reveal on 19 July, the day before the pop-up opens.
“We wanted to take the concept of the traditional pop up shop and flip it on its head in a very Busch way,” Daniel Blake, senior director at Anheuser Busch, said. “Busch has the best fans out there who are always up for a little challenge, so we know they’ll be out in the forest finding our hidden ‘Schop’.”
AB InBev is the world’s largest brewer, and has financial interests in the majority of the 10 best-selling beer brands in the world, according to data published by Brand Finance earlier this year.