Bloom Gin launches pre-mixed drinks
The latest producer to introduce a range of ready-to-serve drinks, Bloom Gin is offering a choice of 11 variants created by the company’s master distiller Joanne Moore.
The selection includes Bloom & Rose Lemonade, Bloom Strawberry Gin Liqueur & Tonic, and a lower calorie option of Bloom & Light Tonic.
Two cocktail serves called Bloom Negroni and Bloom Bramble, both at 10% ABV, are also available while at 0.5% ABV, a Hint of Raspberry and a Hint of Elderflower are two lower alcohol options.
Global brand director and brand owner of Quintessential Brands, Elaine Maher, said: “Bloom Gin is loved by many around the world for its style, substance and sass, and our new RTS range exemplifies this perfectly. Not only does the new collection look fantastic, consumers know that with Joanne Moore at the helm, they can trust in the quality of the range too.
“We don’t wait for others to lead the way, we create gins and gin products that reflect the diversity and tastes of our consumers, without ever compromising on quality. Our new Bloom RTS collection is the most diverse quality gin RTS range to be launched yet, offering an unrivalled choice to gin lovers the world over.”
Supported by its first ever global marketing campaign called Live Full Bloom, the company will be boosting the launch through social media and tastings including experiential activities at Barclaycard presents British Summer Time Hyde Park.
Launched on 1 July, pre-mixed Bloom Gin is served in 27.5cl bottles priced at £2.99 each.