Atom Brands adds two Scotch whiskies to portfolio
Atom Brands has added two Scotch whiskies to its stable in order to offer fans “continuous liquid” as opposed to small batch or single cask releases.
The first Scotch to join the company’s portfolio is Darkness, which was originally brought out as a limited edition release.
The eight-year-old single malt has been given a brand refresh for the launch. The whisky was matured in ex-Bourbon barrels for eight years before being finished for at least three months in specially coopered oloroso Sherry octaves.
Aimed towards Sherry cask whisky fans, the brand will launch in 14 new markets, including the UK, Taiwan, China and Australia priced at RRP £49.95 (US$62). It will be on offer at The Whisky Exchange Whisky Show in London from 28-29 September.
Sam Simmons, head of whisky at Atom Brands, said: “Atom Brands has built a global reputation as one of the world’s most adventurous independent bottlers and award-winning blenders.
“The challenge, however, has been that the single cask and micro-batch nature of each release caused demand to always far out-strip supply.
“Off the back of the success we’ve had with brands like That Boutique-y Whisky Company, we’ve had the confidence to lay down larger parcels of stock and now with Darkness eight-year-old and Aerolite Lyndsay 10-year-old, we have been able to scale up our batches from micro- to small-batch and will be able to offer in-your-face Sherry bomb whisky and elegant moreish peated style malt on an ongoing basis for the first time.”
The second release comes from The Character of Islay Whisky Company and is called Aerolite Lyndsay.
The expression is a 10-year-old Islay peated single malt sourced from an unnamed distillery on the island.
It has been aged in ex-Bourbon barrels, Spanish oak Sherry quarter casks and also features ‘specially selected’ casks from the same distillery.
This whisky will be available in 27 markets globally, including Australia, the US and Europe with an RRP of £44.95 (US$56). It will officially launch to trade at Whisky Live Paris on 5-6 October.