Asda launches trio of confectionery-inspired gins
Asda has rolled out three glittery, colour-changing gins inspired by classic old-fashioned sweet flavours, as well as a range of mixers.
The new gins, which are branded under the Extra Special own label, comprise a Lemon Sherbet Gin, Pear Drop Gin and Parma Violet Gin, and will retail for £18.
Ed Sowerby, Asda spirits product manager, said novelty, quality gins had become a summer must-have for customers looking to entertain with flair and flavour.
“Working closely with our suppliers, we’ve created a range of gins which are both glitzy and gorgeous to look at, but also deliver popular flavours the nation knows and loves,” he said.
As well as including glitter, the Parma Violet Gin turns from deep purple to light pink with the addition of tonic water.
The retailer said the trio followed the popularity of the its Extra Special Raspberry & Rose Gin Liqueur which was launched earlier this year and sold-out in stores across the country.
The retailer has also launched a range of mixers under its premium range, including a rhubarb soda with a hint of cardamom, lemonade with Sicilian lemon, soda water with a hint of Sicilian lemon, a blood orange & rosemary tonic water and a pink grapefruit & peach tonic water.
Asda soft drink product developer Sarah Flood said the mixer was as important as the gin, when it came to making a G&T at home, and the range will be merchandised alongside a ‘Gin Wheel’ guides which suggests which mixers to have with their favourite gins.