Aldi launches ‘Aldi-ploma’ wine course

Aldi is launching a free online wine course for shoppers, which it says will make the wine aisle “less baffling” for consumers.

The retailers, which has gained a strong following for its popular wine range in store, has launched a series of six free online video tutorials featuring its consultant MW Sam Caporn.

The ‘Aldi-ploma’ claims to be the first supermarket wine course of its kind in the UK which offers “price-tag and pressure-free learning” to help consumers learn how to taste wine, help them navigate red and white grape varieties and how to pick their favourite wines by region.

“The wine course supports the supermarket’s mission to open up the world of wine to all, including the 62% of Brits who admit they find it easier to plan a holiday than pick the perfect plonk,” the retailer said.

Sam Caporn MW said Aldi was known for its affordable, great quality wines and the new diploma would create “the perfect platform to help consumers try new things and gain the perfect introduction to the world of wine”.

Julie Ashfield, managing director of buying at Aldi UK, added that the “wonderful” world of wine should be enjoyed by all.

“At Aldi we believe that visiting the wine aisle should be an enjoyable experience. The Aldiploma provides a unique and fun approach to learning about wine, giving customers the confidence they want when selecting a wine and debunking any complicated wine terminology.”


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